In 2014, a contemporary fashion icon began her journey from a book of photographs. “Palm Angels”, the book published by Francesco Ragazzi, Art Director of Moncler at the time, documented the atmosphere and style of the skate communities of Venice Beach, Los Angeles. A year later, in 2015, the streetwear brand of the same name, Palm Angels, was born. This article will reveal the history of Palm Angels, highlighting the key steps that led it to become a contemporary fashion icon and explore the iconic pieces that helped define the brand.
The Roots of Palm Angels
Palm Angels takes its roots from skate culture, a fascinating and rebellious world that has its roots in the 70s. The publication of the book “Palm Angels” was an iconic starting point. The photographs captured the heart of Venice Beach's skate communities, documenting their creativity, sense of rebellion and distinctiveness. The book was a visual testimony of this culture, and Francesco Ragazzi perfectly captured the essence of a life lived on four wheels.
From the Shoot to the Fashion Show
The following year, Francesco Ragazzi decided to translate this essence into the creations of a clothing brand. In 2015, Palm Angels was founded and brought skate culture from the streets of Venice Beach to the international catwalks. Ragazzi's background as a designer and photographer played a key role in creating an authentic brand that captured the authenticity of skate culture.
Palm Angels Style:
Palm Angels has become known for an aesthetic that fuses the world of skateboarding with American imagery. His iconic pieces often feature puffer jackets, cargo pants, oversized t-shirts and sweatshirts, all embellished with graphic details inspired by the world of skate and street culture. Palm Angels' iconic prints often feature stylized skate figures, palm trees and a touch of pop culture. The brand is recognizable for its boldness and its style traceable to its skateboarding roots.
A Storytelling:
One element that sets Palm Angels apart is the brand's ability to tell stories. Each creation is not just an item of clothing, but a testimony to the authenticity of skate and street culture. Palm Angels goes beyond just clothing; it is a telling of authentic stories. This approach has allowed the brand to connect with a global audience.
The Iconic Leaders
Among Palm Angels' iconic garments, padded jackets with hood and zip stand out, often characterized by bold and iconic graphics. Cargo pants, also with distinctive graphic details, helped redefine streetwear. The oversized T-shirts, with their impactful prints, and the sweatshirts with generous cuts have become symbols of the brand. Each piece of clothing tells a story, capturing the essence of street and skate culture.