In the heart of Milan, in 1913, an extraordinary journey into the universe of luxury fashion began. Mario Prada founded a small exclusive shop in the prestigious Galleria Vittorio Emanuele II, which sold travel items, accessories and luxury items made with fine materials and sophisticated craftsmanship. His vision was clear from the beginning: “We don't sell fashion, we sell style.” This statement defines the distinctive character of the Prada brand, which has been redefined and made iconic thanks to the exceptional family heritage.
The Founders and the Family Legacy
The history of Prada is a family history. Mario Prada started the original shop, but the real turning point came with Miuccia Prada, Mario's niece. In 1978, Miuccia took control of the brand, bringing a breath of freshness and creativity that redefined Prada. In 1984, he presented his first women's ready-to-wear collection. This move marked the beginning of a new chapter for Prada, which began experimenting with unusual materials and bold designs.
Iconic Items and Prada Innovation
Prada has emerged as a fashion icon, offering leather goods, clothing and footwear that combine modern, innovative and sophisticated design with the artisanal savoir-faire that has made the brand famous. Among the iconic garments, the black nylon bags stand out, introduced in the 1980s. These bags, initially created for the exclusive airline audience, quickly captured everyone's imagination. Their minimalist design and use of nylon have made them a symbol of Prada. But Prada didn't stop there. The brand has experimented with technical fabrics, introducing unusual materials and futuristic designs.
A Century of Style and Innovation
Prada has spanned a century of fashion, constantly evolving to stay in step with the times. The brand is known for breaking conventions, challenging expectations and embracing originality. “My goal was to break the mold,” says Miuccia Prada, emphasizing her innovative approach to fashion. His vision transformed Prada into a global brand that goes beyond fashion; it is a cultural institution.
The Conquest of the Fashion World
In the 1980s and 1990s, Prada began to extend its international presence, opening boutiques in New York and Paris. His presence in fashion capitals has helped solidify his status as a global icon. In the 2000s, Prada continued to innovate, experimenting with fabrics and colors, creating an aesthetic that became instantly recognizable. The brand is known for its minimalist style and clean lines.